Platforms and #RubyWoo Lipstick

I’m not actually a high-maintenance woman (you can ask my husband), but I can look like one. I love doing my nails and applying sheet masks, and I always have on eyeliner. Red lipstick has always been my fav so if you follow me on Twitter you might have caught wind of the #RubyRevoWootion. #RubyWoo is my new favorite red lipstick and it’s less about lipstick and more about connections, platforms, voice, and sisterhood.

And it all started with me trying to not think about my book. My book manuscript is in the hands of my editor. He told me to mentally put it away and not think about all the things I already want to change, add, delete, etc. so I could come back to the editing process with an open heart and fresh eyes.

So I jumped right into dreaming about launching the book, about holding the finished product in my hands, and sending it out to a group of trusted friends and “influencers” who will leverage their “platforms” or circles of influence (which I write about in my book!) and cheer me and my book on by posting Amazon reviews, writing blog posts about my wise and winsome words, and sharing stylized photos on Instagram of my book on their table with the little freebie I give away.

(Insert sound of screeching brakes.)

In the world of Christian publishing I have generally only seen white female authors do what some call the “influencer box” – the box with the book, a lovely note, and a lovely gift packaged with the pretty crinkle-cut scraps of paper that make me want to order french fries in a color to match the cover. It wasn’t until my friend Deidra Riggs, who also is Black, sent out her first book “Every Little Thing” with a beautiful bracelet and matching set of notecards had I been the recipient of an influencer box and learned another nugget about the Christian Industrial Complex and marketing to Christian women (and by Christian women it’s usually geared towards white Christian women).

So I dreamed and vented with friends Deidra, Jo Saxton, and Amena Brown launching off of a Twitter thread about giving up platforms to return to the “work” of discipleship.

Building or obedience? Or both?

I don’t see building up a platform or giving it up as inherently good or bad. I do believe that if God has given you the talent and gifts to teach, preach, speak, and write and you don’t do it you will probably have a conversation with God about what you did with those talents you chose to bury. Personally, I have not set out to build a platform for myself. This space, my “voice” and influence has been 25 years in the making, maybe longer, and it has been a call to discipleship and obedience sometimes at great cost and indescribable blessing. This work of writing and speaking and in the process building a platform is about discerning what God’s invitation is to me, my family, and my community. How will I steward the gifts, talents, connections, and influence I have?

And in talking with my friends we agreed that the journey is very different for women of color. VERY DIFFERENT.

That is probably a blog series or a book alone. Just trust me, My Dear Readers. The journey is different for women of color no matter how many similarities all women have.

Back to the lipstick

So we come back to my soonish-to-be-published book and my hypothetical influencer box. I wanted “the gift” to reflect me and my voice and, though the book isn’t a “woman’s book,” I did not want to shy away from the fact that the power of my voice comes my living into my female voice.

My hypothetical influencer box would include a single-serving bottle of champagne (because launching a book is a celebration, and I love champagne) and a tube of lipstick.

But as My Dear Readers who wear makeup already know, makeup is tricky and lipstick colors get trickier. Women of all skin tones grow up with different messages about wearing makeup – when you can, if you can, what it means, etc.  And how do you find a lip color that looks good on a group of racially, ethnically diverse women? Because if an imaginary donor or book launch fairy godmother was going to help pay for a tube of lipstick for my influencers it better work for my dark-skinned friends as well as my light-skinned friends because I am not color blind. And, I am that friend who would tell you that that color doesn’t look good on you.

And that’s how and why I started tweeting and asking around about MAC cosmetic’s #RubyWoo. I think it was Jo who mentioned the specific color to me around the time I had Googled “is there a universal red lipstick” where the first article was about #RubyWoo.

And then Deidra started this Twitter thread about “Women I’m for:” with an ever-growing list of amazing women with their own circles of friendships and spheres of influence. I’m no marketing genius, but that thread of women have opinions so I asked if anyone had a connection to MAC or wore #RubyWoo. Maybe I am a marketing genius (where is that commission check, MAC?) but now that thread includes about 50 very diverse women trying on red lipstick for the first time, posting a photo of themselves wearing #rubywoo, and feeling like they are a part of something big and new and fun and beautiful because we are part of what I’m calling the #RubyRevoWootion.

So if you want to join the #RubyRevoWootion just put on that bold red lipstick (or put on whatever makes you feel empowered and fierce and speak up. Love one another boldly. Cheer on one another fiercely.


Superwoman Doesn’t Spend Her Morning In PJs

My superwoman outfit has been at the cleaners for a few years now, but every now and then I really, really want to see if it still fits. There is something particularly draining and yet sadistically energizing about taking on the world with a “I’m going to bake that cake from scratch and eat it with some organic milk and fair trade coffee while calendaring my family’s life on-line with a smile and a load of laundry in the dryer” attitude. Maybe it’s just me.

But I am not superwoman, though many of us try out of love for our children and family and friends and out of our personal brokenness. Deep down I want to exceed expectations because I want to be successful because failure can suck, especially when I see it on the faces of those I love most dearly.

So I was encouraged to read a friend and former colleague’s blog post on failure and success and how that plays out in real life as a wife/mom/grad student/campus minister. She has a full life, and she, like many of us, is wrestling with the fact that there are just some things she will never be good at or succeed at, let alone enjoy doing. She is sending her superwoman outfit to the cleaners, but, like so many of us, is trying to reconcile expectations (self-imposed and those of others on us), needs, wants, personalities, etc.

I’ve grown up with a bi-cultural understanding of success. The American Dream is a pull yourself up from your bootstraps narrative, but the American Dream for children of immigrants and particularly Asian immigrants involves extended family and ancestors. We pull not for ourselves but for those we left behind and will never see again, for those who are with us and for those who are yet to come. When we pull we drag with us ancient stories and family history. I pull the history of the Korean War and stories of families being separated and precious rice spilled into the dirt and a love/hate relationship to the West into the present filled with American and Korean values clashing still into the future where my children, nephews and nieces are just realizing they have dreams.

Success is not what I alone achieve for myself. It involves the entire family.

And failure is the same way. My screw up is not just mine but a mark against my entire family. When I screw up my living relatives and dead ancestors cringe and they don’t know why. When I fail it is not just because I didn’t study hard enough or practice long enough but also because somewhere someone failed to teach me the value of studying and practicing and perfecting. My failure is carried by my family as well.

So being superwoman is impossible. Who can fly with that kind of weight on her shoulders? Instead of fretting over the loss of superwoman, I spend a great deal of time trying to figure out Mary and Martha and their friend Jesus.

One particular incident I’ve written about before is their interaction in the Gospel of Luke. Martha is doing what a good woman does – preparing for her guests, but her sister Mary has taken it upon herself to act like a disciple and sit at Jesus’ feet. I know a lot of us Bible teaching folk have used that passage to talk and teach about discipleship, but what if Jesus’ conversation with Martha about Mary isn’t just about the one big thing – the being a disciple of Jesus is the better thing?

What if it’s also about all the other things we have to choose? Jesus doesn’t tell Martha she gets to stop being the hostess with the most-est. He doesn’t tell her that he refuses to eat the food she is preparing. He tells her that Mary happened to make the better choice and that will not be taken away from her. What if we make that one big choice – the being a disciple of Jesus thing – as we make lots of little, significant and seemingly insignificant choices. What would it look like if I considered which was the better choice each time I had a choice? One choice at a time.

I could beat myself over the head for the list of things I have already failed at this morning. Truth be told I’m sitting here in my pjs with a cold cup of coffee and a sink overflowing with dirty dishes, a laundry room that has immaculately conceived several loads of laundry. I don’t remember what my kids were wearing this morning so if they were late coming home I couldn’t tell the police officers what the kids were wearing for identification. I’m not sure one of the kids finished his homework. I know one of the kids did not have me sign a practice card. I have a ministry support letter that I needed to write a month ago, and two expense reports I need to file. I have a major training conference decision that had to be made last week. And it’s just TUESDAY!

But right now I am going to choose the better thing, and it is neither success nor failure.