Playing the Name Game of Endorsements

My Dear Readers,

I have a book, written with my friend Matt Mikalatos, that hits the shelves October 17. The process of seeking endorsements – the blurbs on the back, inside, and sometimes on the cover – began a few weeks ago. A PDF of our edited but not typeset manuscript was sent/is being sent to leaders in the Church – progressives, conservatives, authors, pastors, organizational leaders, etc. Because our book, Loving Disagreement: Fighting For Community Through the Fruit of the Spirit, is about engaging in disagreements we are intentionally looking for people with a variety of theological and political views, representing the diversity of the Church. I suspect even I may be surprised at the endorsements because hopefully some will come from people I disagree with but believe in book. 

Recently the topic of book endorsements, particularly within Christian publishing, has come under scrutiny because of a soon-to-be published book containing dangerous theology and uncomfortably weird analogies was endorsed by several prominent authors and pastors. Their endorsements raised questions about those blurbs and the process of vetting both the book and the blurb.

I’ve written elsewhere about Christian publishing – how that process played out for me and how it could play out for other aspiring authors. I thought I’d add my one cent here about the game of endorsements.

It’s a business and a ministry and a business

Please remember that Christian publishing is still a business. Even if the publisher is the publishing arm of a non-profit, book publishing is a business. 

So when it comes to endorsements I have found it complicated. As an Asian American female Christian author, I am often asked if I would read a manuscript and offer an endorsement. When I first started down this road of Christian publishing almost 20 years ago, Twitter + IG did not exist. Smart phones did not exist. But that did not mean Christian authors weren’t building platforms. They were blogging and building email lists. They were speaking at conferences that kept getting bigger with more stage production and building email lists. So when five completely unknown Asian American women were getting ready to send More Than Serving Tea out into the world, we were asked to think about prominent Asian American church leaders and academics to give our book credibility and possibly connect us to more readers and networks.

In this recent situation I have been reading a lot of comments about how endorsements are an awful game and authors and readers shouldn’t play. I’m not sure how I can fully divest myself from the game when I am months away from publishing another book and waiting to hear from the more than two dozen folks we have reached out to for endorsements. I’m not sure how as a reader I can fully divest myself from not only turning to friends for recommendations but also looking at endorsements to see if others I respect have signed off on a book I’m thinking about reading. I’m not going to only trust the librarians’ or a pastor’s recommendations if the librarian or pastor doesn’t read books written by authors of color. As a reader, I look for endorsements from other authors and leaders of color, particularly women of color. 

But as an author, I have learned that the game is also networking. Don’t roll your eyes. We all do it. How else do you make friends? How do you find out about summer camps for your kids or possible job leads when you’ve had it with your current boss? How do you find a church in a new community? You lean into your network. And as an Asian American female author, my network and my own platform carry a different weight and carry me.

Let Me Explain and Ask a Few Questions

I know that many of you started following me back in 2016 after authors like Scot McKnight and Rachel Held Evans blurbed about More Than Serving Tea on their own blogs. Now I have no idea if those blog posts generated sales, but for me as an author their posts opened up networks. Scot and Rachel became  people I considered friends and allies. Scot taught me about honoraria and how to ask for what I deserved and needed. Rachel connected me to possible agents and gave an endorsement for my book Raise Your Voice. That came about as a result of the game.

But what I have found is that when I, as an Asian American female author, endorse a white author’s book I am offering a level of credibility. In the crudest way possible, my endorsement can be a stamp of Asian American approval. I have consistently turned down requests for endorsement from white authors I do not know. My priority is to endorse women of color, especially new authors, because the game wasn’t developed with us in mind. That is how I play the game. That is how I have chosen to leverage the little bit of influence and power I have and how I manage my time. 

I am also relying on my network of authors of color and white authors I know and trust to be the first ones I ask for an endorsement. Why? I respect them. Their words carry weight and influence. As an author I believe in my work and I want as many reader to buy and read my books. I will always write, but writing a book? That’s a different beast than writing for myself and for the love of my craft. Personally, I want my books to sell and while an endorsement alone doesn’t sell books, it is a stamp of credibility. I don’t know what other ways an author has to signal to potential readers that our words are worth a chance. What draws you into a book? A beautiful cover? A provocative title? Do you read the endorsements? If so, why? If not, why not? Short of reading the book, what helps you, My Dear Readers, decide to buy and read a book?

And one day I may make a mistake. One day my beliefs may change (many of my beliefs have changed since my first book). One day the beliefs of an author whose book I endorsed may change. I’m not sure how to handle that except to say that is part of the risk we authors take when we send our words out into the world. They are frozen in time and do not move and shift with us, which is why we keep writing and we keep reading.

Back to the Game

Some folks have commented that endorsements can be bought. No one has ever tried to buy my endorsement, and I have never tried to buy an endorsement. I can’t imagine making enough money off of a book contract to give some of it away to buy two sentences, but I can see how that might happen. While many Christian authors have gone the way of Substack and other platforms, there was and might still be folks who sell posts on their blogs and platforms. Some of the “guest posts” on other spaces might be paid for, and you will never know. So if we are going to interrogate endorsements, and I think it’s fair, let’s look at it all, including the platforms. Again, I’ve never charged anyone for a mention of their book or for the chance to post on my blog. But I know for a fact there are Christian authors who “share” their platforms for a price. 

Endorsements when done in a perfect world are written after the book is read and some of the outrage in this current situation involving a book about sexuality and the church is that endorsers may not have read the entire book. That is not my personal practice and I suspect many of us will make sure we spend even more time reading manuscripts before we write our endorsements, but I do have a request of you, My Dear Readers. Please consider how you also play into this game with your reviews (or lack of) and words on the interwebs. Did you love the book? Please tweet about it. Review it on Goodreads. Post a photo of the book with your pet. Ask your library to carry the book and then go check it out.

I’m not sure what if anything will change with endorsements, but I want to remind all of us that Christian publishing is still a business.

The cover. I love it.

 

 

Photographs, Microaggressions & Choosing Silence

“Take a picture. It lasts longer.”

I don’t remember saying this to the white strangers, but my younger sister swears up and down that this was my response to white strangers staring at us while we were on a family vacation somewhere in the U.S. There were so many times our family of four would pull up in the Oldsmobile to find ourselves clearly out of place. We were Americans but we mine as well have been purple because we always saw people stare as if they, the white Americans, have never seen people who looked like we did. And apparently during one of those stare-downs I made eye contact  and said, “Why don’t you take a picture. It lasts longer.”

My parents couldn’t afford plane tickets but they could drive us anywhere and so we did – Florida, Vancouver, Maine, and so many national parks. That also meant finding ourselves in places even less diverse than “home,” and decades before I would hear the word “microaggression” I had already cataloged a lifetime of them through the Smokey Mountains, Yellowstone National Park, the Grand Tetons, and even Wall Drug. Maybe it was because my parents were stunning (and still are because Asian don’t raisin, which if you aren’t Asian you might not want to say out loud because some jokes and phrases and words aren’t yours to use) or because my sister and I were and still are stunning. But POC’s know when were are “the first” or one of the few. We know that look, that stare as if we ought to be caged animals in a zoo up for display.

It has happened when my spouse and I walk into a predominantly white space. It happened when my spouse and I were actually at a zoo and the white woman near us mentioned how interesting the Japanese snow monkeys were while trying to engage us in conversation by repeating, “Japanese snow monkeys” in slightly slower speed. It happened when we first moved into our current home. It happened yesterday when my friends and I were visiting the Quad Cities visiting one of “the kids” at college.

There were five of us, and we had just read on a historical marker about a public swimming pool in the area that would be opened to African Americans only to be drained and cleaned before being reopened to whites. All of this in the 1960s. It made me mad and sad and we talked about how things had changed and hadn’t and walked on at some point noticing that several people – white people – were staring at us, us meaning the two of us Asian Americans. M and I both knew it. We both saw it. We both looked at each other and finished each other’s thoughts out loud about being stared at, and we were both thinking about that phrase: Take a picture. It lasts longer. And we both knew it wasn’t safe to engage those people.

We chose silence for survival.

We did mention what was happening to the others. T asked if we would point it out if it happened as we retraced our steps to the car, and we said it wasn’t worth it because who knows what could happen.

I chose silence because I am not a brazen child but a grown woman in 2018 fully aware that one of the few things that have changed in the past few years is that there is permission and acceptance of public displays of racism and violence against POC. I am aware that engaging someone for a microaggression could actually put me and my friends in danger and in the public eye at fault if violence erupted.

We chose silence for survival, but as I wrote in Raise Your Voice there are other ways than your physical voice to raise your voice. So here I am back at the blog to remind my Dear Readers to keep fighting the good fight, open your eyes and remember when you get stared at like a caged animal in a zoo on display choose love. The older white couple, the younger white woman, the white man sitting alone all staring at me like you’d never seen beautiful, confident, strong Asian American women – you also are made in God’s image. I see you even though you cannot yet see me.

 

No Justice, No Peace of the Gospel Conference

 

My tweets and Facebook post brought down the Peace of the Gospel conference and this is the story. It’s not a new story, but it comes with some specific questions for all of us whether or not you are religious.

The Timeline 

I don’t actually have the time to sit at my computer and call out every Christian conference with a line-up of all white platform speakers. There are variations on the theme – all Black male speakers, all Asian American male speakers, all white female speakers, etc., but most often it is the sheer lack of ethnic and racial diversity on stage and in the planning.

So when yet another such conference was brought to my attention by a white male friend, let’s call him Brad, who actually had not noticed the all-white keynote speaker list, I was humbled by his reaction. Brad apologized for not noticing and asked what he could do. We both agreed that contacting the organizer(s) of the conference as well as any of the speakers would be a good start. Brad did his thing, and so did I.

That was in mid-May when I invited my Facebook and Twitter community to contact the organizers of The Peace of the Gospel Conference for this blatant oversight, regardless of the specificity of mimetic theory. Peace of the gospel that doesn’t include people of color, especially indigenous voices, isn’t gospel peace. I am often asked, particularly by white allies, “What can we do to fight against racism and white supremacy in Christian spaces?” so I invited folks to contact the organizer(s) through the conference website and have their concerns registered.

It was unclear to me at the time who the organizers were. There were no names on the contact form so I filled out the contact form, heard back from their web person and then heard from Michael Hardin. He asked if I wanted to speak by phone and suggested a time. I responded asking for other options since the timeframe he initially offered up didn’t work for my schedule. I never heard back from him. I write this because this is not my first rodeo in raising my voice and trying to speak truth to power – Deadly Viper, Rick Warren, etc.

Every time I am asked why I didn’t handle things privately (try calling up Rick Warren privately), which assumes we are all on an equal, level playing field. Newsflash. The playing field was not created with equality and equity in mind. The playing field, even if we pray at it or read the Bible at it, was created with certain power dynamics in mind. A publicly advertised Christian conference does not allow for or require Matthew 18:15-17 treatment. However, when asked for a phone call I tried and never heard back. I have the receipts.

A diversity statement was issued. I tried to offer any help I was told in so many words that things were being handled. Cool.

And then I found out in September the conference was cancelled.

Why Now

So, I am not always known for my patience but I am growing in that area. Please take note that it is now the end of October. I found out about the cancellation in September because Brad contacted me about a disturbing email he had received about the cancellation. I am named in the email, blamed for assassinating the conference. I sat on this because I had never been singled out in that way and later realized that the email had been sent to conference registrants. I have no idea how many people received that email. All I know is that I didn’t feel safe. My posts about things like this often are public. My husband worries about that but supports me and agrees that this is part of what I am supposed to do, my “calling” in Christian-ese.

So I focused on editing and rewriting my book, Raise Your Voice: Why We Stay Silent and How to Speak Up.  Yes, it was time to do as I say.

I hesitated to include the email because Asian American Christian women aren’t supposed to be confrontational, etc. and being abrasive or accused of assassinating anyone or anything doesn’t feel good. However, I decided to include it because the words and context matter.

PeaceConference email

Take Note

  1. The Blame Game – Perpetuating racism and more specifically white supremacy is apparently never any one’s fault except for the people who dare to call it out. In the email there are two of us mentioned by name (I was Ms. Nasty on Twitter, not FB, but right now I am Pres. Virgin Islands because I think I’m funny). WE ARE BOTH WOMEN OF COLOR and we were blamed for the demise of a conference and personal ruin because we had the audacity to ask the question, “WHY in 2017 is a Christian conference only featuring white speakers?”
  2. Diversity Statements – Corporate America was the blueprint for the Church’s diversity statements because too many of us Christians wrongly believed the gospel is separate from social justice and diversity. Apparently Genesis, Acts, I Corinthians and Revelation to name a few books of the Bible don’t actually speak to God’s intention behind diversity in nation, tribe, people and language. In that vein, issuing a diversity statement means about as much as a New Year’s resolution. You can put one out there but let’s see where you are at in a few weeks.
  3. Power and Money – My husband and I have some money socked away for retirement, but I predict we will die before we pay off the loans we have taken on to help our kids pay for college. Never mind the embarrassing amount of credit card debt we carry. So it is worth noting that Hardin’s email includes financial details, details that are not my problem but remind us that even in the Christian conference world there is money to be made and lost. It truly is the Christian Industrial Complex and the sooner we are wiser to it all the sooner we can be more critical about the systems out there and our own personal finances. Hardin also writes about his faithfulness to a call to sacrifice but appears to be displeased with his current financial situation. I can relate to the tension of living faithfully and wanting a vacation, and I am not always faithful or excited about raising my salary through individual donors. But that isn’t the point. The point is that we can’t claim to be faithful to Jesus’ call, cry poor when you say you chose that life, and then blame two women of color without ever examining your own privilege and power.

Take Action

Justice and peace are not achieved by tweeting and posting but both can be activated from whatever space we inhabit. I hesitated to write anything about this because it is exhausting – spiritually, physically, emotionally, mentally. Raising your voice is also dangerous. One of the more discouraging things is I find myself wondering who can I really trust? I don’t know if there were others who received this email and are connected to me virtually or IRL. All I know is that only Brad contacted me and for that I’m grateful. This isn’t a personal fight. This goes much deeper to embodied faith and theology, integrity, and witness in public and private spaces and how what we do and say in different spaces do or don’t align.

So what does this have to do with you, my Dear Readers?

  1. The Blame Game – Please remember this actually isn’t about one person or a personal issue to be dealt with privately. How we chose to live out our personal beliefs in the public say more about us than about whom we claim to follow. If you received this email or know of others who are in this mimetic theory/theology crowd, how will you talk about the inherent racism and misogyny expressed in the fallout of the conference? When you see FB posts or tweets what will you do or say? Will you raise your voice or stay silent? Also, this isn’t a single incident. This will happen again. It probably happened today, and it’s not just conferences. Did you hear an offensive joke and let it go? Did you repeat an offensive joke and tell someone to get a sense of humor? Do you actually know why people are kneeling during the national anthem or boycotting the NFL?
  2. Diversity Statements – Words have meaning. Words are cheap. On a personal level you can say all you want, post all you want to look like an ally but at the end of the day your relationships and actions out there at work, at church,  when you’re angry, when you’re tired and the line isn’t moving fast enough, etc. will tell the truth. It’s the same with churches and organizations. All are welcome just means you opened the door. It doesn’t mean you made the doorway or what people encounter inside actually welcoming. Ask me how I know.
  3. Power and Money – Do you go to conferences? Read books? See movies? Before you plunk down registration fees take a close look at the speakers, and, if you can find out, the planning team, the leaders, etc. Do they represent your personal values? Do they reflect the diversity of the kingdom of God? Does the way you spend money align with your values?

Any other suggestions??? I could use some help here, and I’m still learning.